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‘Know Before You Go’ Toolkit
Visit England has launched a new ‘Know Before You Go’ campaign and toolkit to help businesses to build consumer confidence when traveling in England.
The toolkit includes information and assets that your business can use for promotion and to help your customers plan.
The campaign will also promote the benefits of tourism across the regions.
The campaign ‘Know Before You Go’ uses a simple and memorable phrase to encourage people to check details before traveling and be aware of any restrictions in place.
The aim is to make the experience of visiting a business or destination as enjoyable as possible, while avoiding placing unnecessary pressure on regional attractions, services and health systems. The campaign will be led by Visit England and commenced on Tuesday 23 June 2020.
The ‘Know Before You Go’ Toolkit
Visit England has created a free toolkit for businesses to use in their marketing activity to support the campaign. The toolkit includes a PDF guide and a download of the campaign assets.