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Economic Impact of Tourism (2019 results)

Visit Kent’s latest Tourism Economic Impact Study shows that, before the impact of the Covid-19 pandemic, Swale’s visitor economy was valued at £263 million, after welcoming 5.4 million visitors in 2019.

Independent research commissioned by Kent’s official Destination Management Organisation has revealed that £19 million was spent on average in the local economy each month in 2019, as a direct result of the region’s tourism and hospitality industry.

The number of tourism jobs across the district showed a 12% increase between 2017 and 2019, to 5,307, accounting for 10% of Swale’s total employment last year.

Using the industry-respected Cambridge Economic Impact Model, the study measured the volume and value of tourism across the county in 2019, and the impact of visits and visitor expenditure on the local economy.

The release of Swale’s latest Economic Impact findings not only provides a detailed picture of the significant effect the district’s tourism and hospitality sector had on the region’s wider economy last year, but also establishes a benchmark from which to measure the impact of Covid-19, and an extremely useful vehicle in aiding the recovery of the industry.

Use the link below to download the full report: